Similar to the physical world, reputation means a lot. Positive brand awareness takes both time and effort to build but the return will be rewarding.
Reputation management is the process of tracking an entity’s actions, and the feedback in which they receive on them, and creating a feedback loop. With the ability to easily leave reviews or opinions about a entity online, it is vital that you have a plan of action in place to respond effectively, in a timely manner.
When users browse the Internet for either informational or transactional data, chances are they will be using one of the 3 major search engines: Google, Bing or Yahoo. Majority of these users are now reading others reviews about a business, product, or information source before converting to a customer or actionable audience member. While the ability to leave a review is an excellent, simple luxury to us as consumers, it remains an open threat to brands themselves, and their employees.
Defamatory content can, if properly optimized, make its way to the top of search engine results for it’s subject, and severely damage its reputation. Due to search engines ranking by relevancy not quality, it allows for false, misinformation to be spread just as easily as honest and factual content. Online reputation management is not only an essential defense mechanism to keep your entities safe from false feedback. It also provides the ability to respond to mistakes. Whether a chef, woodworker or web designer, everyone makes mistakes. Often times, a review regarding a negative experience can quickly be turned into a positive and highlight of quality customer service by the brand responding in a pleasant, timely manner.
We use a variety of tactics that allow us to best manage your online reputation. Here are a few of the things we focus on:
These tools and platforms allow management of your online presence by instilling the power to release your entities content, in the way in which you want it to be viewed.
Working with ClientFirst Media provides marketing stability, protects against unchecked defamation, and most importantly, and allows an entity to maintain the “stellar” reputation they wish to portray.
